Step 2 - Audit your website
After you decide which keywords to use on your website and landing pages, make sure you know where to use them. There are two ways to check your website's code.
We will be using Google Chrome for this example:
1- On your Chrome browser: Right click anywhere on the screen, and then click on inspect (See green arrow below)
2-Or you can Press the (Ctrl + Shift+ i) keys
This should make your code appear on the right side of your screen (See images below)

Once you see the code to your right (see image below) follow these steps:
1- Press (Ctrl+f) this will open a small search bar
2- Type the names of the different "Tags" that contain SEO (Search Engine Optimization) information. For example: Title, H1, H2, H3, Meta
3- Remember that you want to match keywords that will help people find your services, not the name of your organization. If your organization's name is ABC company and you sell bananas, your keywords should focus on "Bananas, Yellow Fruit, delicious fruit, Best Banana Value, e.t.c." not ABC Company or ABC. The name of your organization is almost irrelevant to a client. unless that is part of what they are looking for.

Use all those keywords in all landing pages. Be sure to use the chosen keywords, not just on the Meta tags, but it is very important that you sprinkle these keywords all around your content.