Step 1 - Keywords

Start with this link from Google: https://adwords.google.com/ko/KeywordPlanner/Home
This free tool from Google lets you plan for the type of keywords your organization should use on: your website, landing pages, ads, social and email marketing.

Learn how to use the tool by clicking on how to use the keyword planner (Green Arrow below):


The most basic and important part of these Marketing tips for Beginners is the keyword selection. Today's Digital Marketers should start the digital Journey here. We recommend you research: What keywords to use for your website; Which keywords are being used by your competitors; and how much it would cost for you to "bid" on ads related to specific keywords.

Step 2 - Audit your website

After you decide which keywords to use on your website and landing pages, make sure you know where to use them. There are two ways to check your website's code.

We will be using Google Chrome for this example:
1- On your Chrome browser: Right click anywhere on the screen, and then click on inspect (See green arrow below)
2-Or you can Press the (Ctrl + Shift+ i) keys
This should make your code appear on the right side of your screen (See images below)


Once you see the code to your right (see image below) follow these steps:
1- Press (Ctrl+f) this will open a small search bar
2- Type the names of the different "Tags" that contain SEO (Search Engine Optimization) information. For example: Title, H1, H2, H3, Meta
3- Remember that you want to match keywords that will help people find your services, not the name of your organization. If your organization's name is ABC company and you sell bananas, your keywords should focus on "Bananas, Yellow Fruit, delicious fruit, Best Banana Value, e.t.c." not ABC Company or ABC. The name of your organization is almost irrelevant to a client. unless that is part of what they are looking for.


Use all those keywords in all landing pages. Be sure to use the chosen keywords, not just on the Meta tags, but it is very important that you sprinkle these keywords all around your content.

Step 3- Use Google to hack Google

Google offers you a number of free tools to help you with Marketing. Here are some great tools that all marketers should use:
1- https://marketfinder.thinkwithgoogle.com This tool enables you to get Business Intelligence information as well as market insights to help you build a marketing strategy.


This is another very useful marketing tool to begin a marketing strategy: https://www.consumerbarometer.com
1-  This link provides 4 services in 1. It will take a bit of time to go through all of them, but it is worth it.


The last Marketing tip we have for beginners is Google Analytics. We recommend you navigate through this site, install the code on your website, and start to analyze data to maximize conversions and ROI.
1- Google Analytics: https://www.google.com/analytics

If you have any questions, feel free to contact us

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